CIAL’s communication campaigns in Italy work on many different fronts.
Various channels are used to encourage people to collect aluminium packaging used, to highlight the qualities of aluminium and the value recycling it has.
CIAL has chosen various tools:
- BILLPOSTING OF STATIC AND SCROLLING POSTERS
- TV ADVERTS
- PRINTED PAPER
SPOT TV “DOMINO”
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SPOT CINEMA “I SOLITI SOSPETTI”
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Results CIAL 2023: recycling of aluminium packaging _ Italy
70.3% of the total amount placed on the market and 93.8% of aluminium cans for beverages recycled. – The Italian model for the management of aluminium packaging and packaging waste continues to provide a model of excellence in the European landscape, in line with the principles of the Circular Economy Action Plan. This is confirmed […]
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CIAL and Coca-Cola: a long summer of recycling. Collected 330.000 beverage cans.
As part of the Ogni Lattina Vale (Every Can Counts) project, this summer the CIAL Consortium and Coca-Cola promoted numerous initiatives for the recovery of aluminium beverage cans consumed during and at major music events. Record numbers for the joint initiative promoted during the summer of 2023 by CIAL-Consorzio Nazionale Imballaggi Alluminio (National Aluminium Packaging […]
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